The Lavender Girls

The inspiration for this social media campaign stems from a curated original fine art piece, We Brought the Lavender—a 36” x 36” mixed-media painting on canvas. The artwork features five whimsically illustrated young women, each holding a large bouquet of lavender. Their attire blends the theatrical essence of Moulin Rouge and Alice in Wonderland, creating a charming and romantic narrative that follows Chloe, Pilar, Olivia, Astrid, and Gabrielle—The Lavender Girls—as they prepare for a “Very Important Date.”

This social media campaign reflects our corporate ethos of supporting the arts. Launched on Instagram and LinkedIn, it received an outstanding response, both in digital presentation and audience engagement. This initiative highlights our commitment to pushing creative boundaries in luxury packaging design.

Inspired by the original painting and its expressive style, our award-winning creative team developed a suite of sustainably innovative luxury promotions. These include a vintage luggage-style hatbox, coated canvas cosmetic pouches, lavender satin sachets, and Crane’s Crest greeting cards—each featured in the vignettes.